by Richard Mawer | Jun 8, 2023 | Business Growth, Growth Mindset, Growth Strategy
Every business, as it grows, follows a pattern. Typically, they pass through five stages, each with its unique challenges. Recognizing your stage can help you navigate its challenges more effectively. The 5 Stages of Modern Business Growth As you can see in the...
by Richard Mawer | May 16, 2023 | Business Growth, Growth Strategy
Your business thrives because of your customers, so understanding Ideal Customer Profile vs Buyer Persona is important. To grow, it’s essential to understand two concepts: the Ideal Customer Profile (ICP) and Buyer Persona. Not all customers are the same....
by Richard Mawer | May 13, 2023 | Client Engagement, Metrics and Analytics
Customer service and support has evolved over the past few decades from a simple, reactive role to a strategic function in the business ecosystem. At the heart of this transformation lie customer service metrics, which not only measure performance but also serve as...
by Richard Mawer | Mar 24, 2023 | Business Growth, Digital Transformation, Growth Strategy
Digital transformation is an incredibly challenging process, so it is important to measure digital transformation progress as you go- and it’s no wonder so many organisations put their efforts into large scale digital initiatives without seeing any real success....
by Richard Mawer | Mar 8, 2023 | Business Growth, Growth Mindset, Growth Strategy
Over my years working with small business owners, one of the primary reasons a business is struggling to grow is because they haven’t done enough research and lack a clear business model. Successful businesses achieve their growth and profitability because they have...
