by Richard Mawer | Oct 17, 2023 | Artificial Intelligence AI, Business Growth, Systems Development
In today’s fast-paced digital landscape, small businesses are constantly seeking innovative ways to stay competitive and grow and using AI for small business growth is something you need to take seriously. Artificial Intelligence (AI) is no longer reserved for...
by Richard Mawer | Oct 4, 2023 | Paid Ad Campaigns, Traffic Sources
Advertising has always been an integral part of marketing. And as the world evolves, so too do advertising mediums. While traditional advertising methods like print and television are still popular, they are expensive and the rise of the digital age has introduced a...
by Richard Mawer | Aug 4, 2023 | Business Growth, Growth Mindset, Growth Strategy
When planning out a growth strategy, it is important to be realistic with your goals and give yourself milestones and metrics to hit across the year, so that your business growth is predictable and scalable. I run through the thought process in this video that I...
by Richard Mawer | Jun 8, 2023 | Business Growth, Growth Mindset, Growth Strategy
Every business, as it grows, follows a pattern. Typically, they pass through five stages, each with its unique challenges. Recognizing your stage can help you navigate its challenges more effectively. The 5 Stages of Modern Business Growth As you can see in the...
by Richard Mawer | May 16, 2023 | Business Growth, Growth Strategy
Your business thrives because of your customers, so understanding Ideal Customer Profile vs Buyer Persona is important. To grow, it’s essential to understand two concepts: the Ideal Customer Profile (ICP) and Buyer Persona. Not all customers are the same. You...
