Small BUsiness Lead Generation
Driving Traffic & Leads Into Your Business
At the heart of all small business growth is the ability to drive the highly targeted traffic and convert that traffic into leads for your business. I am a traffic and small business lead generation expert and share practical advice on optimising your lead sources to attract the right type of highly targeted traffic and then building this into a predictable lead machine.
Identify your lead sources
The key to scalable lead generation is in identifying your core 4 – 5 lead sources and optimising each of these until you can rely on the quality and quantity of leads generated by each.
The best lead generation strategy will encompass:
- Organic Traffic
- Paid Traffic
- Social Media Traffic
- Referral Traffic
- Offline Traffic
Each channel has its own challenges and conversion %, it is critical we measure and optimise each traffic and lead source.
Small Business Lead Generation
The Unstoppable Lead Generation Machine
Fix Your Conversion & Then Add Volume
In every business I have owned and worked with over the past 30 years, my focus has been on strategy first. The high strike rate of success and building companies that I have seen can be directly attributed to this one focus and going deep in 12 key areas, to drive all activity going forward.
I encourage you to do the same and over the next three months, sit down each week and go deep on your business in the following 12 areas. Put it down on paper, as something magical happens when we commit our thoughts to paper, build up an A4 folder with 12 sections in it, as I show in the video above. Then do not think of this as a done once process, you will spend the rest of this year executing on your strategy and then re-visit it again next year. Make this a habit and you will never look back. I promise.
Go Be Remarkable!!
5 Core Traffic & Lead Sources
When you start planing out your own small business growth strategy it is critical that you focus on developing a detailed plan that will remove any guesswork from your daily execution. It will act as your blueprint for what you are doing, who is doing it, what results you expect to generate and what you are measuring to see if you are on-track or off-track.
Below are the twelve elements that I personally work on over 90 days with a client and in my own businesses.
- Goals & Objectives
- Target Market
- Business Positioning
- Competitors & Market Place
- Your Product Ecosystem
- Your Sales plan
- Your Marketing Plan
- Your Talent & Recruitment Plan
- Operational Delivery
- Remarkable Service & Support
- Your Business System & Technology
- Analytics & Metrics – Measure everything!
The Ultimate Guide To Small Business Growth
Grab your free copy of this incredible free guide in which Richard Mawer, the CEO and Founder of Ignite Growth and Author of the Amazon #1 Best Selling “Remarkable Business Growth” shares the 8 secrets to growing your small business to £1m turnover and beyond.
Let’s Talk About Your Small Business Growth
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Get Started Today
Want to get started ? Let’s have a quick strategy call to discuss your revenue goals, opportunities, challenges, gaps and timescales to put in place a strategy for the next 12 months!
