by Richard Mawer | May 13, 2023 | Client Engagement, Metrics and Analytics
Customer service and support has evolved over the past few decades from a simple, reactive role to a strategic function in the business ecosystem. At the heart of this transformation lie customer service metrics, which not only measure performance but also serve as...
by Richard Mawer | Jul 13, 2022 | Customer Acquisition, Metrics and Analytics
The contemporary marketplace is saturated, with a myriad of businesses vying for customer attention. In this dense landscape, a well-defined strategy, underpinned by the right metrics, can be the game-changer for a company. Sales growth metrics, in particular, offer...