by Richard Mawer | Jul 13, 2022 | Customer Acquisition, Metrics and Analytics
The contemporary marketplace is saturated, with a myriad of businesses vying for customer attention. In this dense landscape, a well-defined strategy, underpinned by the right metrics, can be the game-changer for a company. Sales growth metrics, in particular, offer...
by Richard Mawer | Feb 2, 2021 | Business Growth, Customer Acquisition, Growth Strategy
Customer Lifetime Value (CLV) is a pivotal metric in business growth. By grasping this single stat, businesses can not only multiply their growth but also streamline marketing efforts and minimize customer attrition. We have seen businesses 10x their business growth...