by Richard Mawer | Jan 26, 2023 | Business Growth, Growth Strategy
In the intricate world of digital marketing, conversion metrics hold a prominent place. Understanding them can be the difference between a business that thrives and one that merely survives. This guide provides a comprehensive overview of conversion metrics, their...
by Richard Mawer | Jul 13, 2022 | Customer Acquisition, Metrics and Analytics
The contemporary marketplace is saturated, with a myriad of businesses vying for customer attention. In this dense landscape, a well-defined strategy, underpinned by the right metrics, can be the game-changer for a company. Sales growth metrics, in particular, offer...