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Ideal Customer Profile vs Buyer Persona: Why You Must Understand Both

Ideal Customer Profile vs Buyer Persona: Why You Must Understand Both

by Richard Mawer | May 16, 2023 | Business Growth, Growth Strategy

Your business thrives because of your customers, so understanding Ideal Customer Profile vs Buyer Persona is important.  To grow, it’s essential to understand two concepts: the Ideal Customer Profile (ICP) and Buyer Persona. Not all customers are the same....

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